Discover
Downtown!
Our Mission
Capture and share Elgin's heart
with the world
Elgin is a town with a rich tapestry of history, culture, and community spirit. We're working hard to weave those threads into something you can read, enjoy, and share.
Last Update12/02/25
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Hey Y'all - Here's the latest.
The Chronicle celebrated its first year of life this past October. We had our ups and downs, as you might imagine, but the experience was well worth it. We learned a lot!
Thanks to the downtown businesses that supported us along with direction and encouragement from Elgin's Main Street program we were able to prove our advertising model, drive foot traffic to downtown, and recruit some great community journalists.
At its core, The Elgin Chronicle operates like a traditional community magazine—featuring profiles of local makers, coverage of city events, and stories that celebrate our city. What’s different is what happens behind the scenes. Each story doubles as a precision-targeted advertising vehicle. When a reader in the area opens an article about, say, the Luna Market or the LoFi Coffee House, the Chronicle engine delivers hyper local location-aware messages to nearby phones and streaming devices.
Those ads don’t just spread awareness—they also have the ability to measure how many viewers physically visit downtown Elgin after viewing the ads.
That linkage between story and storefront is what sets The Chronicle apart. It transforms local journalism from a cost center into an engine of measurable economic development.
We're recruiting community contributors so if you know any creative writers, musicians with videos, photographers looking for a place to show their work pleas have them get in touch at admin@elginchronicle.com. We're taking submissions for 2026 right now.
We're also in the process of refreshing this website. Look for its debut and an updated community calendar in January. Till then - Happy Holidays and Happy New Year!
Elgin, Texas Community Calendar
A One-Stop Hub for Local Events
Our calendar postings will start again shortly - The calendar team is on vacation
Downtown Elgin is more than just a collection of businesses. It's a vibrant community where history, culture, and modern charm meet. Our interactive map of Elgin's historic downtown features over 40 businesses—and we're not done yet!
Downtown districts are the heartbeat of any city where history meets the present, community comes to life, and local culture shines brightest. By bringing attention to downtown Elgin, we ensure our unique shops, restaurants, museum, and public spaces remain thriving hubs of activity.
Why an Interactive Downtown Map?
In recent years, cities across the country have faced challenges in drawing visitors back to their downtown and Main Street districts.
There’s something magical about downtown areas that can’t be replicated by computer screens or shopping centers.
Our interactive map showcases the best of downtown Elgin, offering a virtual guide for locals and visitors to discover all our city has to offer.
What Makes Our Map Special?
Explore with Ease
Our map is designed to make downtown Elgin easy to navigate. Users can explore categories such as dining, shopping, arts and culture, entertainment, and more—all from their phone or computer.
A Real-Time Guide
Once you’re downtown, the interactive map is a helpful companion, showing you exactly where you are and what’s nearby. Hunting for the perfect lunch spot or trying to catch the latest art show? Our map is your guide.
Supporting Local Businesses
Featuring local shops, restaurants, and attractions, supports the Elgin business community. Drawing more foot traffic downtown helps people discover what makes Elgin unique.